QR Codes and Cellular Brand Advertising




Have you got a new smartphone? Almost certainly a person fit in the projected 37.9 million Apple company end users or 23.8 million Android end users, that make it through on your 3rd appendage of this cell system every single day. According to the “State of the Press 2011, ” 84% of us parents very own a new smartphone or pill personal computer. Mobile advertising and marketing is starting to become an excellent chance for firms aiming to increase model understanding via cell sites, cell software, cell ads, and location-based products and services. Marketing is definitely evolving now it’s the perfect time to discover how to abide by ones model communication throughout that cell moderate via qr code android.
Here are a couple simple points to help you via Mobile Brand Marketing:
Mobile Demographics
Similar to any type of advertising and marketing, being familiar with ones audience via segmentation and strong demographics is the crucial. Are usually that they engaged upon cell social support systems or email? Are usually that they definitely checking in in order to nearby scorching areas or browsing on the net? What kind of os’s and cellular devices carry out a lot of these people utilize? Will the cell help flash? Just how often carry out that they discuss online video media and photographs? These are generally all inquiries of which, whenever taken into account, increase ones advertising and marketing strategies. In accordance with ComScore, there’s a extensive hole with demographics on the subject of people that discuss or embark on cell social support systems and the that purely spend time checking out information, Google queries, email, and weather conditions. Amazingly, these kind of stats present of which 70% associated with cell end users era 18 in order to 29 take in nearby information and weather conditions over the cellular devices. These exact same stats present of which 87% of the that very own a new cell system generally work with it regarding email and internet access.
Applying QR Codes
But if your promoting workforce possesses identified your audience might act in response very well in order to cell software and cell ads, it can be the perfect time to look at android qr code. While we have now discussed earlier a couple of months rear, QR Codes tend to be amazing small means regarding delivering ones audience along with immediate access in order to everything for the cell web. This may include immediate access to your cell internet site, banner advertisements, specific online discount codes, perhaps a new Groupon unique, Google Routes, and much more. This QR Code is really a learning resource that needs to be applied in line with ones model communication and keep inside the printing that’s previously took place for your company. Utilize a person innovative workforce whenever determine how you’d like to add the QR Code in to ones advertising and marketing. QR Codes is really as innovative and exclusive seeing that ones thoughts and is a superb possiblity to analyze different solutions. When it comes to the use of these kind of limitations, keep in mind ones audience and market section. Will ones audience present desire for applying barcode audience on the cellular devices? QR Codes will still be a fairly fresh notion here in the states, thus be sure you check with ones promoting workforce regardless of whether this can be the correct route available for you.

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Google releases NEXUS 7



 Google releases NEXUS 7

For a limited time, includes $25 of credit to spend in the Google Play store, as well as some great free content like your own copy of Transformers: Dark of the Moon. Learn more

Nexus 7 is a no compromise Android tablet that’s designed to go wherever you go. With a stunning 7” display, powerful quad-core processor and up to 8 hours of battery life during active use, Nexus 7 was built to bring you the best of Google in a slim, portable package that fits perfectly in your hand.

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Nexus 7 was built for Google Play. With Google Play, all the entertainment you love is right in your hand: more than 600,000 apps and games, millions of eBooks and songs, thousands of movies, and a growing selection of TV shows and magazines. Sign in to your Google Play account with a valid credit card, and we’ll give you $25 of credit to spend in the Play store, as well as some great free content.

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Nexus 7 comes with all your favorite Google Apps – like Gmail, Chrome, Google+ and YouTube – putting the best of Google in the palm of your hand. Easy to use apps stay in sync automatically across your tablet, phone and PC. With tons of free cloud storage and features you’ll find nowhere else, Nexus 7 brings the best of Google together in one simple, beautiful device.

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6 tips for writing irresistible content for your target audience

By Grant Webb on August 27th, 2012 |From Smart Blog


Whether you’re trying to grab attention to your newspaper, e-mail or blog post, one constant has remained: Content is king. You can write the greatest headline in the world, but if the rest of the content doesn’t deliver, captivate readers or mesh with the target demographic, you’ll quickly lose interest. The secret to creating and maintaining buzz for your content is to write content your audience wants to read. That sounds simple, but knowing your audience — and what it wants — is anything but easy.

First, you need to identify your audience. There are several methods to identify your audience, such as determining keywords that are bringing users to your website, creating user personae and more. Once you’ve identified your audience, you should create content that speaks to each user persona. Do not stray from this concept, because you will lose readers or followers. Readers are finicky at the beginning of any article or post. If you don’t capture their attention with the title, the remainder of the content might as well be in a language they don’t understand.

For example, let’s say you operate a blog about the exam for certified public accounts. Who is your audience? There are a few user personae we can identify without doing much detailed analysis. You can easily create personae for your audience in the same manner.

  • Students: those in their early 20s who are working on an accounting bachelor’s or master’s degree, with the intent of taking the CPA exam eventually.
  • Entry-level professionals: early- to mid-20s professionals working full time at a public accounting firm, after attaining a bachelor’s or master’s degree. This group is most likely to be actively involved in accounting practices or preparing to become a CPA.
  • Career changers: adults looking to change careers or re-enter the workforce.
  • Educators: accounting professors who might need to discuss CPA exam content with their students.
  • Professionals: licensed CPAs who are concerned about the future of the profession.

Let’s say we want to target entry-level professionals, because this is likely the largest of the five personae we have identified. Many of these individuals have probably taken entry-level jobsas an accountant but have not yet sat for the CPA exam. One of the greater stresses about this exam is finding out one’s score for each section. Though the exam is largely computerized, it can take a few months for scores to be reported to the appropriate governing body. So “CPA exam score release” is a hot topic and sure to draw attention from entry-level professionals because this demographic would be interested in knowing exam scores.

This would be a perfect theme or title to create your content around. When reading this blog for the first time, readers will immediately be locked in because the content pertains to their situation — not their past, not their future, but what they are actively involved in at the moment. Most readers and discussion groups talk about what’s happening now. What’s buzzing? By focusing your title and content on “the now” of your target audience, you have a much better chance of each reader reading your article or post from beginning to end, which is the goal of any writer.

When selecting a topic, there are a few tips to keep in mind.

  • Pick one that relates to at least one of your user personae. This drives at least one group of users to your content and is sure to relate to them.
  • Topics should be useful or answer a question. This encourages social sharing, allowing your content to reach beyond its page.
  • Pick a controversial or trendy topic. Readers usually show initial interest in current topics and trends compared with those of the past. That is, unless you are comparing a “now” topic with a past topic.
  • Limit the sales and marketing aspect of your content. If you’re only trying to sell a product or service, you will probably fail. No one likes to feel as though he or she has been sold, but everyone likes to buy.
  • Analyze solutions that have worked for others, and share them, because one can never have too many solutions. Solutions are exactly the type of content or discussion that goes viral.
  • Find out your user personae’s questions. Sites such as Yahoo! Answers and Quora can be a gold mine for content topics.

While there are tactics that can drive users to your content — using social media tools such as Twitter, Facebook, LinkedIn, etc. — the simplest way to generate buzz is to produce great content. Know your audience, their concerns, their questions and their requests. Selecting the right topic and targeting your audience is the easiest way to generate buzz and keep users coming back.

This post is by Grant Webb of Bisk Education CPA Review. Webb writes for accountants and business students who need up-to-date information on how to become a CPA


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Shed some pounds with science [video]

From Alltop

First off, we’re not here to say anyone has to look like a supermodel or that one can only be healthy as a size four, so that being said, there is some science behind certain weight loss tips that can lead to a healthier, happier and hopefully not hungrier you.

Full story at YouTube via Geeks are Sexy.


It’s science.

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